| Many home owners attempting to
sell their homes by themselves try to copy what they see the Realtors
doing. They see a sign in the yard, an ad in the paper or in a homes
magazine and maybe a brochure box on the sign. Yes, these are things
that Realtors do to bring in buyers and these things do work to some
extent. However this type of advertising works a little different
than what the general public thinks. The truth is that most buyers
that call about a sign or an ad that they saw, rarely buy that particular
house in the ad or with the sign. Most of the time the house was not
quite what the buyer was looking for. Realtors are successful,
because they advertise a lot of homes that bring in a lot of buyers and
then they match them up with the house that fits their needs.
Realtors also obtain many buyers from friends, previous customers and
other real estate companies in other cities and states. This means
that quite a large number of new customers come to real estate companies
without first calling about a particular home. Sometimes, Realtors
can find more buyers advertising themselves, than by just advertising a
particular house. |
