Presented by Dwight Wimberly / Realty Associates

As mentioned in other areas of this website, there are three things crucial to getting the highest price possible, and they are…


1. The Condition and Appearance of Your Home.  Buying a home is an emotional decision.  People may search for a certain style home with the right number of bedrooms and baths, but a main deciding factor is how they feel about a home.  In other words, buyers make decisions based on their emotions.  When a home is in good condition and decorated nicely, buyers fall in love and make an offer to purchase.  On a number of occasions, an absolutely beautiful home has brought offers from multiple buyers at the same time, causing a bidding war and raising the price above what the seller was asking.   On the flip side, homes that do not show well and need repairs, will stay on the market longer and usually sell at below market value.


2. The Right Price.  Set the price too high, and you won't get any offers and your home will take too long to sell. Set it too low and you cheat yourself by not getting your home's full, fair value.  There are many factors that affect the value and price of a home.  The old saying about real estate is “location, location, location” is still true.  Other factors include, condition and appearance as discussed above, age, style, floor plan and yard size.  Sellers often tell the agent listing their home that they want to try a higher price to start with.  Many agents will agree with this just to get the listing hoping the seller will reduce the price later.  It is ok at times to start a little higher, but staying too long at a higher price can actually cause the home to sell at lower than market value.  Setting the price at near market value can generate interest from buyers much sooner; bring a quicker sale and usually get the best offer.


3.  An Effective Marketing Plan.  Effective is the key word here.  As stated above, buyers make purchases based on their emotions.  An effective marketing system is designed to tap into those emotions to get buyers and their agents asking to see your home.  While some agents and companies still rely on newspaper ads and homes magazines, buyers are choosing the homes they want to see from digital media devices  such as computers, smart phones and tablet pc’s like the new ipad.  Today’s agent must be creative in their advertising techniques to bring attention to your home.


If you would like to see how to make your home attractive to buyers, Call Dwight at (281) 360-2214.  Also ask to see Dwight's Marketing System


Getting the Highest Price